Format
Turn booth visits into clinical conversations.
A complete booth package built around focused simulation cases that draw HCPs to engage in discussions and leave you with data instead of a badge scan.
A video that stops foot traffic
A short call-to-action reel on the big screen, posing a clinical challenge instead of a product claim.
Cases they choose themselves
A selection of short simulations in your therapeutic area, on a tablet or a large touchscreen. HCPs choose the case that interests them.
A reason to follow up
A QR code, displayed on the booth and handed over, pointing them to the full case library long after the hall empties.
Draw traffic. Start conversations. Leave with real engagement data.
At the booth
A short encounter at the booth
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They stop.
The reel poses a clinical question worth answering. That is what turns a passer-by into a visitor.
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They choose.
A selection of cases in your therapeutic area. Your MSL or rep asks which one interests them, and the visit starts on their question rather than your pitch.
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They play.
A short encounter with a realistic virtual patient, clinical decisions, and immediate consequences.
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They read.
The relevant literature and your pre-approved materials open right there, tied to the decision they just made.
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They take it with them.
A QR code, on the booth and in their hand, opens the full case library online.
After the congress
More than a badge scan.
Every decision made at the booth is captured, so the congress produces evidence rather than an estimate of footfall.
- Who engaged, and for how long
- Which cases they chose, so you see where the interest actually is
- What they decided, and where it diverged from the guidelines
- Which literature and pre-approved materials they opened
- A follow-up list with something real to follow up on
Example
Booth visit 0142
- Engaged
- 4 min 20 s, day 2
- Case chosen
- Newly diagnosed type 2 diabetes with heart failure
- Decided
- SGLT2 inhibitor added, matches the guideline
- Diverged
- Delayed the kidney function test
- Opened
- 2 references, 1 pre-approved leaflet
- Follow up
- Asked for the full case library
It is the case you already built.
The booth runs the same virtual patient case as your portal, your symposiums and your field teams. Build it once, shorten it for the hall, and every decision lands in the same place.
See the virtual patient case For Commercial For Medical Affairs