About Edocate

Helping HCPs turn clinical evidence into practice.

HCPs need practical, relevant learning built on evidence they trust, delivered in formats that fit their everyday work.

Applying evidence to an individual patient takes judgment. Clinicians must weigh guidelines alongside comorbidities, treatment interactions, patient preferences, and the realities of everyday care.

Edocate was founded on the belief that making decisions, seeing their consequences, and applying feedback can help clinicians turn knowledge into practice.

We build short, interactive virtual patient experiences around the evidence and clinical objectives that matter to our partners. HCPs assess patients, investigate, choose treatments, and communicate their decisions. As the patient's condition evolves, they see the impact of their choices, receive evidence-based feedback, and have the opportunity to reconsider.

We work with pharmaceutical Medical Affairs and Commercial teams, CME partners, medical associations, and health systems to engage HCPs, support learning, and measure changes in clinical decision-making.

Leadership Team

Clinicians, learning scientists and engineers, on one problem.

Jonathan Lorber, LLB, MBA

Jonathan Lorber, LLB, MBA

Co-Founder and Chief Executive Officer

Igal Iancu, MD

Igal Iancu, MD

Co-Founder and Chief Product Officer

Ziv Chen

Ziv Chen

Chief Technology Officer

Boris Draznin, MD, PhD

Boris Draznin, MD, PhD

Chief Medical Officer

Massa Abu Ishak

Massa Abu Ishak

Business Operations

Advisory Board

Renu Juneja, PhD

Renu Juneja, PhD

Former Head of Scientific and Medical Communications at Johnson and Johnson Innovative Medicine, AstraZeneca, and Novo Nordisk. Co-lead of the Tristate (New York, New Jersey, and Pennsylvania) Chapter of the Medical Affairs Professional Society (MAPS). Co-author of the Medical Communications Chapter in the first book on Medical Affairs.

Stuart Green, BSc

Stuart Green, BSc

Senior Vice President & General Manager of Life Sciences at Veradigm. Former senior leadership roles at IQVIA, Symphony Health, and Signant Health with 30+ years in Life Sciences information services and clinical research.

Murray Kopelow, MD, MSc

Murray Kopelow, MD, MSc

Former President & CEO of the ACCME. Special Advisor - Office of National Drug Control Policy to the USA President.

David Shulkin, MD

David Shulkin, MD

Former Secretary of the US Department of Veterans Affairs. Former CEO Beth Israel (NY) and Morristown Medical Center (NJ); Former CMO UPenn Health System.

John Danaher, MD

John Danaher, MD

President of Medical and Veterinary Medicine at Adtalem Global Education. Former Elsevier Global Clinical Solutions leader.

Derek LeRoith, MD, PhD

Derek LeRoith, MD, PhD

Director of Research, Division of Endocrinology, Diabetes and Bone Diseases, Icahn School of Medicine at Mt Sinai, NYC.

Eugene Pozniak, BSc

Eugene Pozniak, BSc

Founder and Programme Director, European CME Forum and the Journal of CME. Former MD & CEO of Siyemi Learning, the first non-US organisation to be accredited by the ACCME.